Spaces –Real Estate.
Residential and commercial real estate advisory in St. Johns County, delivered with Keller Williams St. Johns.
Investing in Spaces →
Real estate · Institutional investment marketing · Film & television
A boutique firm built on trusted relationships, access & discretion specializing in three practice areas: real estate advisory, institutional investment marketing & film/television.
Florida Real Estate License SL3541407Keller Williams St. Johns
FINRA Series 7 & 63GT Securities Affiliate
Ponte VedraNortheast Florida
In brief
Principled Deals & Assets is a boutique advisory firm in Ponte Vedra, Florida with three practices: real estate, institutional investment marketing, and film and television financing.
An easier way to understand what we do
Diagnostic tools
To most, the term conjures images of "loving out loud" through public displays of affection. While the phrase may be tongue-in-cheek, at Principled Deals & Assets (PDA, or PDA Invest) we believe in putting those words into practice through unwavering loyalty, care, duty, full disclosure and a steadfast commitment to avoiding self-dealing.
We do not compromise when it comes to providing our clients with the gold standard of white-glove service. In striving to meet that standard, we are equally committed to honoring our clients' need for privacy, discretion and trust.
Simply put, we deal in principled interactions and transactions.
We believe investing in the Golden Rule pays dividends … so a little PDA never hurts

Founder & Managing Partner
A proud Jacksonville native, Ngozi brings more than 14 years of advisory experience including management consulting, client service & institutional distribution at Accenture, BlackRock & Barings, respectively.
A certified Prosci® Change Practitioner, she understands that change is often difficult & has spent years helping clients navigate complex transitions through active listening, collaboration, education & thoughtful communication.

Rooted here
Founded by a proud Jacksonville native, PDA is committed to contributing to the continued growth, prosperity and vitality of Northeast Florida while creating value for the clients, the partners and the communities we serve.
Questions
Fifteen minutes, confidential, and about you rather than us. We listen for your immediate needs and longer-term objectives, and we'll tell you plainly whether we're the right fit.
Ngozi personally reviews every message and call request and replies within one business day.
Our real estate practice specializes in Nassau, Duval and St. Johns counties and serves clients across Florida. Our institutional investments marketing and film practices work with clients nationwide.
Yes. Discretion is central to how we work. PDA never sells personal details.

PDA brings strategy, relationships and principled execution to the table whether you're transacting, investing or creating.
info@pdainvest.com · 904.887.0231